Multicultural Marketing News

Améredia: Test Your Knowledge on the AAPI Community

Tue, 15 May 2012 15:11:00 GMT

As the Asian Pacific American Heritage Month celebrates its 20th anniversary, we would like to challenge you to a quiz on the AAPI (Asian American Pacific Islander) community. Do you know what percentage of Asian Americans live in a household with Internet access? Or what the projected buying power of Asian Americans will be in 2015? Take our Facebook quiz to learn more about the fastest-growing ethnic group in the nation. We will be giving away a best-selling book to continue your multicultural learning adventures. Améredia is one with the AAPI community in this celebration. We celebrate diversity in all its aspects. Join our social conversations on Facebook, Twitter and LinkedIn and tweet us your AAPI quiz scores with the hashtag #APAHM.

E-Tech Asian Insight

Tue, 15 May 2012 15:03:00 GMT

Americans of Asian ancestry represent the country's third largest minority group. They will see their purchasing power grow almost as fast as Hispanics over the next five years. Asian buying power is forecast to grow 45.9 percent, versus 43.6 percent for Hispanics. With over $550 Billion in spending power Asian-Americans are a powerful force in the USA consumer market today. Over 40% of Asian Internet users have made more than 5 purchases using the net over a period of 12 months, compared to 13.9% of Hispanics and 12.8% of African Americans the two largest of the ethnic populations in the USA. Over 74% of Asian-American Internet users access the net each day. Therefore, they are more likely to have a college degree and a higher average income than any other ethnic group. Media preferences for Asian Males between the ages of 25-54 are the Internet and online ethnic newspapers. Asian Males spend 58% more time on the Internet than any other ethnic group of males in the same age range. About 38% of Asian Americans read their daily news online, over 26% seek financial information on a typical day and 30% of them seek political news and information on a daily basis. These percentages are much higher than any other ethnic group including Caucasians in both the USA and Canada. Contact Candace M. Kennedy, Sales and Marketing Director at 866-333-8324 ext. 106 or candace@ethnictechnologies.com. Visit www.ethnictechnologies.com.

Agency Profile: Kang & Lee Advertising

Tue, 15 May 2012 15:00:00 GMT

Founded in 1985, Kang & Lee Advertising is the leading multicultural marketing consulting and communications agency in North America specializing in reaching the Asian multicultural markets - ranked #1 Asian American multicultural agency by Ad Age Magazine in April of 2012. K&L also has full service capabilities to target East European and Middle Eastern multicultural consumers. Headquartered in New York City, and with an office in Toronto, the agency's current client roster includes a long list of blue-chip brands in diverse industries. As an early pioneer of Asian multicultural marketing, K&L offers clients a distinguished track record of ushering new categories and brands into this discipline. For more information contact Saul Gitlin, EVP, Strategic Services at saul.gitlin@kanglee.com or visit www.kanglee.com.

Chinese Language Program at Shuang Wen Academy Network (SWAN)

Tue, 15 May 2012 14:53:00 GMT

Shuang Wen Academy Network (SWAN), the summer and after-school Mandarin language immersion program celebrates the diversity, rich culture and contributions of the Asian and Pacific Islander communities during Asian Pacific American Heritage Month. Founded in 1996 by a group of education, civic and business leaders from the Chinese American community, the SWAN Board helped the NYC Department of Education establish the Shuang Wen School in 1998 as the first dual-language public school. Every day SWAN students not only acquire a new language skill but also have the unique opportunity to learn about the cultural heritage of China, the inventors of the compass, the significance of Chinese New Year and participate in traditional Chinese performance such as ribbon and fan dancing. SWAN located in NYC on the Lower East Side helps students from varied social, economic and ethnic backgrounds develop proficiency in Mandarin and acquire a greater understanding of Chinese culture. For more information contact Fu Mei Cheung, Program Director at 212-602-9761 or fcheung@swan-nyc.org. Visit www.swan-nyc.org.

Asian Media Group (AMG) - Unparalleled Reach to America's 17 million Asian Consumers

Wed, 09 May 2012 18:47:00 GMT

Asian Media Group harnesses the U.S. traffic of the 50 most respected Asian digital news media to give marketers an unparalleled reach. Our successes in areas from B2B to B2C to HR, local, regional, national and global digital campaigns produce solid offline results due to our ability to execute strategic placements and rigorous quality control, using highly accountable banner-serving technology. Our many longtime clients who rely on us to run perennial campaigns are testaments to our quality guarantee. During our 26 years of experience connecting with Asian American consumers we have become a valuable resource to dozens of America's leading advertising agencies as well as brands seeking strategic help in the top metro areas. We understand the demographic and psychographic nuances essential for efficiently targeting the most appropriate segments of U.S. Asians. To find out why digital media is the most cost-effective way to reach America's most wired and tech-savvy consumer group contact Shi Kagy, Director of Sales, at 805-241-6131 or SKagy@AsianMedia.com. Visit www.AsianMedia.com.

The National Association of Asian American Professionals (NAAAP): We Make Leaders

Wed, 09 May 2012 18:45:00 GMT

The National Association of Asian American Professionals (NAAAP) is the premier leadership organization for Asian professionals. NAAAP cultivates and empowers Asian leaders through professional development, community service, and networking. Founded in 1982, NAAAP now has chapters in 26 cities in the United States and Canada and more than 3,000 active members with various levels of educational and industry backgrounds: corporate, small business, non-profit, academic, entertainment, and government. NAAAP also helps employers identify, promote, and retain Asian professionals through its online Career Center and the NAAAP Leadership Convention & Diversity Career Fair presented by Macy's, on August 23-25, 2012 at the Hilton NYC. Sponsors, speakers, and participants are welcome at www.naaapconvention.org. Other national NAAAP programs are the NAAAP 100 Awards, the Asian Corporate Rankings: Best Places for Asians to Work, partnerships with Toastmasters and the Project Management Institute, and pilots like "Successful Parents in NAAAP." NAAAP: We Make Leaders! Visit www.naaap.org.

The South Asian Times - The Quintessential Newspaper for the South Asian Communities

Wed, 09 May 2012 18:44:00 GMT

The South Asian Times heralds quality, ethics and objectivity in journalism, and is a trendsetter among information outlets. The South Asian Times is the voice of Indian Diaspora. It is the one publication that nudges this accomplished group to reach greater heights and to connect with their roots. Based on its credo of Excellence in Journalism and value-based content, advertising, and display, this weekly paper brings rich heritage, piercing objectivity, humble intellect, and truthful reporting to the vibrant South Asian communities of North America. Headquartered in New York, this acclaimed publication has maintained an immaculate reputation of a family oriented, coffee table newspaper of affluent households of Indian communities. For more information contact Arjit Mehta, President, at 516-390-7847 or Arjit@TheSouthAsianTimes.info. Visit www.TheSouthAsianTimes.info.

Asian Fortune Reaches Out To All Asian Pacific American Communities

Wed, 09 May 2012 18:42:00 GMT

Asian Fortune has been the only English newspaper that reaches out to ALL the Asian Pacific American communities in the Washington DC Metropolitan area since 1993. Its mission is to unite individuals, organizations and the community into a cohesive whole. It is a free monthly publication with a strong web presence and circulation of 35,000. Asian Fortune has won numerous awards for community service and journalism awards including National Minority Media Cornerstone Award by U.S. Department of Commerce; Small Business Journalist of the Year Award by Small Business Administration (SBA); and Community Service Award by OCA (Organization of Chinese Americans). Asian Fortune clients includes financial institutions, franchise restaurants, airlines as well as numerous government agencies. In recent years, Asian Fortune has been extremely successful in assisting numerous home builders to tap into the growing Asian American home buying market. To reach for Asian Pacific Americans, reach for Asian Fortune! For more information, contact Lily Chen, lily.chen@asianfortune.com or 703-753-8295. Visit www.asianfortunenews.com.

ObjectDC - a Full-service Multicultural Marketing Agency

Wed, 09 May 2012 18:41:00 GMT

ObjectDC has been recognized among the Top 100 Asian American Businesses by the US Pan Asian American Chamber of Commerce. We combine creative and technical talent with multicultural experience and knowledge to help clients connect with their target audiences -- Asian, Filipino, Greek, Hispanic, Middle Eastern, Persian, Polish, South Asian, Turkish -- in North America and abroad. Established in 1995 in the diverse Washington DC metro area, ObjectDC has had the opportunity to work with clients such as, DIRECTV, Lufthansa, British Midland International, Dish Network, Startec, to produce results-driven, integrated marketing campaigns. Although so much continues to change in this dynamic industry; So much of what we stand for is constant - a commitment to personal service, high quality and long-term success. For more information and case studies, please contact Nawaf Soliman at 703-917-0023 or email nawaf@objectdc.com. Visit www.objectdc.com.

Ebony Marketing Systems and NTD Television Present "Unlocking the Secrets to Marketing to the Chinese Market," May 17, NYC

Wed, 09 May 2012 18:40:00 GMT

As the second largest economy in the world, China is one of the most attractive markets for marketers. The Chinese culture is over 5,000 years old and has specific etiquette, guidelines and tactics that most American marketers do not know about, and making a marketing or advertising mistake can have a devastating effect on any product or service. On May 17th, attendees will learn about connecting with this segment, both here in the United States and in China, through traditional and non-traditional broadcasting platforms, social media and the web. The seminar will outline the full demographics and buying power of this highly influential population segment and will also detail proper etiquette and protocol issues that can be the source of a major marketing success or an embarrassing failure. Speakers include Bruce Kirkland, VP, Ebony Marketing Systems, Inc., Pingyi Lee, VP, McCann WorldGroup and Henry Wang, Director, Consumer Insights, Lipman, among others. For more information visit http://unlockingthechinesemarket.eventbrite.com.

Komli Multicultural - Digital Partner Targeting Ethnic Audiences Across North America

Tue, 15 May 2012 14:43:00 GMT

Founded in 2006, Komli Media is Asia Pacific's leading media technology company with a global reach of 276+ million, and a footprint across 14 countries and 18 locations worldwide. Over the last five years Komli has grown from 5 to 400+ employees and we have successfully evolved to grow both our offerings and global presence. Today, most advertisers have realized the lucrative value of marketing to millions of ethnic consumers. They have realized that in an increasingly diverse market, brands must recognize the cultural and socio-economic drivers of the purchasing decisions of these communities. Komli Multicultural was born keeping in mind this dynamic requirement, where we provide integrated solution across all digital channels. Komli exclusively represents Facebook, Viacom, and MSN in several countries in the Asia Pacific region. Komli's advertisers include leading brands such as Unilever, McDonalds, Toyota, Diageo, Lufthansa, and Verizon. Komli was voted by Business Week - The World's Top Fifty Global Technology Start-Ups. Contact Kaajal Mathur, Director - North America at 646-736-0650 or Kaajal.mathur@komli.com. Visit Komli.com and connect with us at facebook.com/KomliMedia.

MediaMorphosis is the 360-degree One-stop Agency for Reaching all Multicultural Markets

Tue, 17 Apr 2012 21:21:00 GMT

MediaMorphosis is a leading multicultural advertising and marketing agency with offices in the US, Canada, UK and India. They are specialists in creating customized response-oriented marketing campaigns which allow clients to target ethnic markets more effectively. By integrating research, cultural insights and technological innovation, MediaMorphosis provides clients with a thorough understanding of desired segments and their overall projected response capture rate. Services include: Ethnic creative services; Ethnic media planning and buying; Online targeting, which includes social media and search initiatives with the use of their proprietary advertising network, "Ethnic Online Network"; BTL solutions such as ethnic events, ground marketing and promotions. Clients continue to turn to MediaMorphosis for their multicultural needs, whether they are looking to reach the South Asian, Middle Eastern, or Eastern European markets, as well as any emerging ethnic group no matter the how large or small the budget. For more information contact Daniel Ocner, Director, Strategic Marketing & Development at daniel@mediamorphosisinc.com or 718-472-3700 and visit www.mediamorphosisinc.com.

Millward Brown's Cultural Strategy: Driving Growth by Understanding the Role of Culture in Consumer Behavior

Tue, 17 Apr 2012 21:18:00 GMT

Millward Brown's Cultural Strategy Group is the company brain trust for all issues dealing with the cultural identities of consumers. The group is comprised of qualitative and quantitative marketing researches with deep expertise in the demographic and social cultures that shape our evolving consumer landscape. The philosophy and core content of the group's perspective is encapsulated in the acclaimed book, Marketing to the New Majority by David Burgos and Ola Mobolade. This work represents many of the tools and resources that Millward Brown brings to bear within its consulting engagements. The Group's mission is to understand the role of culture in consumer attitudes and behaviors, and to look at each group not in isolation, but as an integral part of the new majority. For more information on conducting culturally-based research or the consulting services of the Cultural Strategy Group, please email culturalstrategy@millwardbrown.com.

Company Profile: Creative Consumer Research

Tue, 17 Apr 2012 21:16:00 GMT

Whether it's developing new products and services, refining existing ones, or building new marketing and advertising campaigns, senior decision makers across the United States routinely rely upon CCR for insights into their unique markets. Houston's multicultural demographic offers researchers the opportunity to contact an array of cultures and ethnic groups including African Americans, native and foreign-born. CCR can complete surveys in several African dialects reflecting Africa's rich diversity. In addition, CCR's focus on the African American population has provided sensitive and insightful information on a variety of health issues, economic opportunities, shopping behavior, and verbal and non-verbal communication. CCR offices in Houston and Phoenix offer complete field services throughout Texas and Arizona. CCR has large conference-style focus group rooms with one-way mirrors and large client viewing rooms. Taste tests, telephone interviewing, executive surveys, mall intercepts, door-to-door interviewing, mystery shops, store audits, and computer capabilities are available. Bilingual interviewing, moderators, and translators are also available. CCR also offers project management for multicity projects. Our extensive experience includes a wide range of industries: Health Care, Financial Services, Retail, Food & Beverage, Entertainment, Communications, and Travel, etc. CCR completes over 1,500 research projects annually, mainly for other market research companies. Whether you need door-to-door, executive interviewers, focus groups (large or small), multi-language capabilities, etc., your market research needs are served by our staff of more than 60 full-time market research professionals and over 400 interviewers. For more information contact Patricia Pratt, President, 281-240-9646 or ppratt@ccrsurveys.com. Visit www.ccrsurveys.com.

Cardenas Marketing Network - Leading Multicultural Event Marketing & Sponsorship Agency

Tue, 17 Apr 2012 21:12:00 GMT

Founded in 2003 by Henry Cardenas, Cardenas Marketing Network (CMN) is the leading multicultural event marketing and sponsorship agency in the U.S. CMN creates brand impact through award-winning campaigns featuring music, sports and other interactive experiences that capture the hearts and minds of millions of consumers across the nation. In 2011 CMN produced more than 1,000 live events, including concert tours, experiential campaigns and mobile marketing tours for clients such as Wrigley Jr. Company, Anheuser-Busch, H&R Block, Mc Cormick, Avocados of Mexico, General Motors and Goya, among others. CMN Sports is the company's unprecedented partnership with the Argentinean Football Association (AFA) includes the exclusive U.S rights to manage two-time FIFA World Cup Champion Argentina, featuring three-time FIFA Player of the Year Lionel Messi, through June 2014. With offices in Chicago, Los Angeles, Miami and New York and a dynamic, results-driven multicultural team, CMN applies strategic thinking and flawless execution to deliver value for all clients. For more information, visit www.cmnevents.com or contact Elena Sotomayor, 312-504-0519, elena@cmnevents.com.