President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Lisa Skriloff

Multicultural Marketing Resources, Inc.
Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry. View Profile

Meet the Expert

Sheng Li Digital

Sheng Li Digital is a digitally focussed marketing and advertising agency that helps western brands connect with a Chinese audience. We help companies and brands reach both a local, domestic Chinese audience, such as Chinese living in the USA, and/or an International audience located in China. It’s common knowledge that China is a powerhouse. Millionaires are being made there practically everyday and they have money to burn, and they’re hungry for western brands. When it comes to digital marketing, almost no one’s tapping into this group. They’re being ignored. That’s largely because the Chinese use different platforms online. Yes, Big Brother is watching in China, which is why the government banned Facebook and Twitter and Google. So instead of Facebook, the Chinese use WeChat and instead of Twitter, they use Weibo and instead of Google, they use Baidu. We go where they are, and employ the same western advertising techniques onto these Chinese specific social media platforms including Weibo, Baidu, and WeChat. When targeting locally, such as the Chinese demographic in the USA, we also use more traditional digital platforms like Google and Facebook where we detect that the user has their language settings set to read Chinese characters. We then combine this with geographic targeting by city or state along with interest targeting to create extremely powerful and effective Chinese advertising campaigns. There is a massive opportunity to tap into the Chinese market. These consumers are hungry to gobble up western brands.... View Profile

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Job Opportunities

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