President, Multicultural Marketing Resources, Inc.

 

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Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

TDW+Co

TDW+Co, previously T.D. Wang Advertising Group, is a full-service cross-cultural advertising agency certified by the Office of Minority and Women's Business Enterprises (OMWBE) and National Minority Supplier Development Council (NMSDC).... View Profile

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Job Opportunities

Vice President of Marketing and Public Relations, Aegis Group Search Consultants, ,

Aegis Group Search Consultants has been retained to recruit a Vice President of Marketing and Public Relations for a community based healthcare system. This role is responsible for crafting the image of the health system through both internal and external communications, marketing branding and public relations.

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Group and School Sales Manager, Oregon Shakespeare Festival, ,

The Oregon Shakespeare Festival (OSF) is seeking an individual with a high level of cultural competency the ability to enjoy the challenges of supporting an evolving sales program to join our Marketing and Communications department. Duties include but are not limited to developing and sustaining group patron relationships (retention, lapsed and new groups) to meet annual group sales goals; maintaining and expanding group sales by developing and implementing sales strategies for key group markets such as schools and tour operators

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Marketing Lead for Inclusion & Diversity, Accenture, New York, NY

Are you a digitally-minded marketer with a reputation for creating global strategic communications programs that leave lasting impressions and produce proven results? Does the thought of leading Accenture’s marketing strategy for Inclusion & Diversity make your adrenaline pump? If you are driven to excel in a fast-paced environment where it is essential to keep up with the rapidly developing trends in marketing, then Accenture could be the perfect fit.

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Featured Articles

Ethnic Technologies: Celebrating Asian-Pacific American Heritage Month

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"Should I Consider Multicultural Marketing at Launch?" at DTC Emerging Brands Conf June 21-22

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Early Bird Rate Expires in 3 Days: Register Now for the 3AF Asian Marketing Summit

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