President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

LatinoEyes®, a division of C+R Research

LatinoEyes® is the research consultancy division of C+R Research that specializes in the U.S. Hispanic, Latin American markets and multicultural consumers. The LatinoEyes® team is made up of experienced researchers who have a deep understanding of both U.S. and Latino cultures and advanced quantitative and qualitative skills. They offer cutting-edge technologies, as well as the best methods for researching and gaining insights into the U.S. Hispanic market and multicultural groups. This intellectual expertise, coupled with C+R's logistical capabilities, has made LatinoEyes® a leader in Hispanic marketing and research. C+R is an established, innovative marketing insights firm that leverages the best of emerging and traditional quantitative and qualitative research methods to provide custom solutions tailored to the unique business needs of our clients.... View Profile

Featured Events

May 18 - October 28, 2016
Mark your calendars for NAMIC's (National Association of Multi-Ethnicity in Communications) 2016 EVENTS!

Key Events to follow: 1. 2016 NAMIC Vision Awards - Saluting new and original content since 1994. Electronic Entries are now available on namicvisionawards.com The entry deadline date - January 17th, 2015.

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Job Opportunities

Annual Giving Manager, Oregon Shakespeare Festival , Ashland, OR

The Oregon Shakespeare Festival (OSF) is seeking an individual with excellent verbal and written communications skills (including fundraising copywriting), a high level of cultural competency and proven experience in campaign planning and project management to join our Marketing and Communications department in the role of Annual Giving Manager.

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Adobe Business Catalyst Website Freelancer, Multicultural Marketing Resources, Inc., ,

Freelance website work- Experienced with websites created on the Adobe Business Catalyst website platform for work on multicultural.com

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Featured Articles

Multicultural Marketing Resources, Inc. Recommends: Multicultural Marketing/Diversity Conferences in Aug-Oct

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Recommended Multicultural Marketing/Diversity Confs Aug-Oct

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Paragon Language Services: Bridging the Gap

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