President, Multicultural Marketing Resources, Inc.

 

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Lisa Skriloff

Multicultural Marketing Resources, Inc.
Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry. View Profile

Meet the Expert

Interviewing Service of America (ISA)

Since 1982, ISA has been a premier data collection, data management, and processing provider specializing in CATI, Online, IVR, in-person, focus groups,insight communities, programming and hosting. A leader in multicultural market research, ISA has conducted interviews in 67 languages to date and is a three-time recipient of the Asian American Advertising Federation’s “Researcher of the Year” award. Q-insights, ISA’s qualitative division, specializes in luxury automotive clinics, unacculturated Hispanic and Asian intercepts, and on-site interviews and focus groups. ISA’s online division, SoapBoxSample, conducts research for new product development, branding/advertising testing, creative optimization and concept/product testing. Offerings include mobile and app-based research, passive metering, data collection, specialty panels, and full-service design and analytics. Recently ISA acquired Insight Community Platform icanmakeitbetter, an integrated suite of qualitative and quantitative tools that provides ongoing, on-demand insights from current customers, past customers, prospects, employees or anyone. ISA’s lengthy experience and extensive portfolio of research capabilities make it uniquely qualified to provide answers forany type of business question.... View Profile

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Job Opportunities

ADVERTISING SALES PROFESSIONAL, National Retail Solutions, Newark, NJ

National Retail Solutions is looking for an enthusiastic, experienced advertising sales professional to drive the growth of the ad sales volume of our DOOH (digital out of home) advertising network.

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BILINGUAL CREATIVE DIRECTOR – (copywriter background), multicultural agency with strong expertise with US Hispanic consumers (top ten largest independently owned Hispanic Advertising Agencies in the U.S.), Southern U.S. city,

We are a growing and dynamic multicultural agency with strong expertise with US Hispanic consumers. We are ranked among the top ten largest independently owned Hispanic Advertising Agencies in the U.S.

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Featured Articles

New York American Advertising Awards Competition - Enter the New York ADDYs Today!

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MMR Recruitment Services: New Search for a Bilingual Creative Director - (copywriter background)

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"The Professional Woman's Guide for Advancing to the C-Suite" Recommended Book Now Featured on multicultural.com

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