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President, Multicultural Marketing Resources, Inc.

 

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Stephanie Herold

Clear Ideas M&C Saatchi
Stephanie is Practice Head for Cultural Insights, where she passionately drives awareness and understanding of the emerging challenges and opportunities that diverse consumers present. Her key area of expertise is unlocking the depth of consumer’s cultural identity to help clients understand the increasing complexity of multicultural populations. View Profile

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Sing Tao Chinese Radio

Sing Tao Chinese Radio is the radio division of the Sing Tao News Corporation ... View Profile

Job Opportunities

Manager, Communications (Multicultural Marketing) Integrated Marketing Communications (IMC) team, NASCAR, Daytona Beach, FL

NASCAR seeks a talented professional to join our Integrated Marketing Communications (IMC) team in the position of Manager, Communications (Multicultural Marketing) based in our Daytona Beach office.

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Account Executive, LatinTRENDS, New York, NY

LatinTRENDS is a multi-media company whose mission is to inform, entertain and inspire the forward thinking.

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Public Relations/Sales/Marketing Intern, Multicultural Marketing Resources, Inc., New York, NY

The intern will assist the President and the sales/marketing assistant in all day-to-day duties.

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Featured Articles

Ethnic Technologies Celebrates Women's History Month 2015

 

Ethnic Technologies Celebrates Women's History Month 2015

By Karen Sinisi Director of Sales and Marketing, Ethnic Technologies 
 

Women's History Month's roots go back to March 8, 1857, when women from New York City factories staged a protest over poor working conditions. In 1981 Congress established National Women's History Week to be commemorated the second week of March. In 1987, Congress expanded the week to a full month. In  2012 the estimated female population in the U.S. reached over 158.5 million. In comparison, the number of males was 152.1 million. An estimated 82.8 million of these women are mothers. There are roughly 9.4 million women-owned businesses in the U.S. Women-owned businesses contributed nearly $3.9 trillion to the U.S. economy over the past year. Approximately 8 percent of our nation's labor force works for a business owned by a woman. In 2012 over 40% of working married women earned more than their male partners. It is estimated that one third of new jobs by the year 2018 with be created by women-owned businesses.  Ethnic Technologies can help your marketing efforts to this fast growing segment. The Ethnicenter Consumer database and Business Owner file has been enhanced with G-Tech, our comprehensive gender identification software.  The tables used in G-Tech contain the correct female gender identification for over 172,000 first names.

 

G-Tech

G-Tech is our gender identification technology that was developed to more accurately sort and reach each gender independently. Ethnic Technologies combines preponderance theory with more specific multicultural name research to make G-Tech much more accurate than any other gender identification product. When you look at your marketing data, do you think that more than 50% of your buyers are men? If so, you need G-Tech! G-Tech is available in conjunction with E-Tech or as an independent product.

 

E-Tech

Our flagship product, E-Tech, appends the following elements to our clients' customer data: Ethnicity, Ethnic Group, Language Preference, Religion and Hispanic Country of Origin. E-Tech also incorporates Enhanced Neighborhood Analytics (ENA) technology, our granular geographic data system. Once E-Tech has analyzed all the available name intelligence and all of the geographic information, it uses our proprietary, culturally sensitive, expert system logic to predict the ethnicity and other demographics for each individual record. E-Tech can identify more than 180 specific ethnicities within 16 general ethnic groups. 

 

 

For more information, contact:

Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies
Phone: (866) 333-8324 Ext 117
karens@ethnictechnologies.com 

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Gung Hay Fat Choy ("Happy New Year") in the Year of the Ram

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Ethnic Technologies Announces the Release of E-Tech Version 2015


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