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Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert


For over 10 years, Contemporanea has helped socially responsible companies and organizations connect to the new market reality. We take an intercultural approach to every opportunity, connecting marketing goals to meaningful outcomes. Using a range of strategic marketing tools, we give clients the ability to not just communicate with diverse audiences, but more importantly, to create experiences that inspire and engage them. From exploring new opportunities through research and trend analysis, to exciting growth though impactful engagement campaigns and organizational alignment, our focus is Total Market relevance.   We work with a diversity of enterprises, from arts and cultural organizations to corporations and non-profit institutions. Clients include SFMOMA, UC Berkeley School of Public Health, California Academy of Sciences, Macy’s West, and the James Irvine Foundation. We collaborate with a wide network of experts and specialists in marketing, research, strategy, and media to apply the best talent to our clients’ business challenges.... View Profile

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Assistant/Associate Professor - Management/Organizational Behavior, University of Massachusetts Lowell, Lowell, MA

Assistant/Associate Professor - Strategic Management, University of Massachusetts Lowell, Lowell, MA

Assistant/Associate Professor – Marketing, University of Massachusetts Lowell, Lowell, MA

Featured Articles


Deerfield, Illinois - STAGNITO BUSINESS INFORMATION announced today that it is evolving the mission of its HISPANIC RETAIL 360 summit, magazine, and website. Now called MULTICULTURAL RETAIL 360, it will provide an expanded focus on retailing to a broader range of multicultural consumers.

Over the past decade, HISPANIC RETAIL 360 grew into the premier cross-channel event and media platform focused on retailing to the growing Hispanic market. MULTICULTURAL RETAIL 360 will continue this tradition while also providing insights and best practices for retailers marketing to other important demographic and cultural segments of the U.S. population.

"Retailers today recognize the value of marketing in ways that appeal not just to a short list of well-recognized ethnic groups, but to a diverse range of cultural and minority perspectives," said Don Longo, Editorial Director of MULTICULTURAL RETAIL 360. "The MULTICULTURAL RETAIL 360 media platform delivers value to CPG retailers, along with their manufacturer and supplier partners, in the form of insights, information, and trends that help them perform at a higher level in marketing to all consumers."


Register for the 28th Annual NAMIC Conference, September 16-17 at the New York Marriott Marquis


Calendar of Recommended Multicultural/Diversity Confs/Events August Through December 2014

Calendar of Recommended Multicultural/Diversity Conferences/Events August through December 2014