President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Muse Communications

Muse Communications is an award-winning, full-service advertising agency specializing in culturally intelligent marketing programs. We have a diverse staff with expertise in branding, consumer insights and research, channel planning, creative development and production. Our process identifies the shared values of a brand and it's consumers to arrive at the most relevant message platform. By understanding the culture(s) of an audience, we are able to create the most powerful brand experiences for any given segment as well as the total market. ... View Profile

Featured Events

July 10-11, 2017
The 2017 Multicultural Women's National Conference

Mark Your Calendars! The Multicultural Women’s National Conference prepares for success in 2017 where high-achieving, high-potential women from all races and ethnicities come together to explore and leverage their strengths for workplace progress. This two-day national conference deepens the conversation about race and gender in the workplace, attracts hundreds of attendees from major corporations, and honors the Working Mother Best Companies for Multicultural Women.

Read full description

Job Opportunities

DRTV account supervisor, Castells & Asociados, New York, NY

Job specs
- bilingual/ bicultural
- knows telcomm/cable and direct
- both detailed and strategic
- knows their way around TV productions, is assertive, organized and commands respect from his/her peers

Read full description

Associate Director, The Davis Center, Williams College, Williamstown, Massachusetts

Williams College seeks a creative, dynamic individual as the Associate Director of the Davis Center.

Read full description

Copywriter/Proofreader (bilingual Spanish), Castells & Asociados, Los Angeles, CA

The primary role of the Copywriter/Proofreader is to write copy and provide proofreading and quality checks for the direct marketing materials for the agency’s Telecommunications client. This includes TV and radio scripts; acquisition/upgrade direct mail, shared mail, emails, e-blasts, digital banners, web landing pages, collateral, FSI, print and OOH.

Read full description

Featured Articles

DOWNLOAD NOW: First-of-its-Kind App to Connect Minority and Women Business Owners and Entrepreneurs to Government Contracting Opportunities---MWBE CONNECT NY!!


  Read more >>

Multicultural Research: 4 Blogs Highlighting Lifestyle Dimensions of Black/African-American Culture

  Read more >>

TDW+Co Welcomes Edward Chang


  Read more >>