President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

LatinoEyes®, a division of C+R Research

LatinoEyes® is the research consultancy division of C+R Research that specializes in the U.S. Hispanic, Latin American markets and multicultural consumers. The LatinoEyes® team is made up of experienced researchers who have a deep understanding of both U.S. and Latino cultures and advanced quantitative and qualitative skills. They offer cutting-edge technologies, as well as the best methods for researching and gaining insights into the U.S. Hispanic market and multicultural groups. This intellectual expertise, coupled with C+R's logistical capabilities, has made LatinoEyes® a leader in Hispanic marketing and research. C+R is an established, innovative marketing insights firm that leverages the best of emerging and traditional quantitative and qualitative research methods to provide custom solutions tailored to the unique business needs of our clients.... View Profile

Featured Events

October 25-26, 2016
5th Annual Multicultural Health National Conference, Oct 25-26, 2016, Philadelphia

Save the Date for the 5th annual edition of The Multicultural Health (MCH) National, the premier and only multicultural conference focusing on the healthcare industry and a must attend event for pharma executives, ad agencies, insurers, hospitals and media companies. For the first time, the event to be held at The Sonesta Philadelphia, Oct. 25-26, 2016, will be co-located with the DTC Forum on TV & Print. The Multicultural Health National conference will feature case studies of successful examples of healthcare marketing and specific focus areas for each key multicultural population segment in America including African Americans, Hispanics, Asian Americans and LGBT consumers.

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May 18 - October 28, 2016
Mark your calendars for NAMIC's (National Association of Multi-Ethnicity in Communications) 2016 EVENTS!

Key Events to follow: 1. 2016 NAMIC Vision Awards - Saluting new and original content since 1994. Electronic Entries are now available on namicvisionawards.com The entry deadline date - January 17th, 2015.

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Job Opportunities

Multicultural Account Executive, C+C, Seattle, WA

C+C is looking for a motivated, highly organized and creative Multicultural Account Executive to lead communications initiatives for large-scale clients and help grow the agency’s multicultural department.

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Vice President of Marketing and Public Relations, Aegis Group Search Consultants, ,

Aegis Group Search Consultants has been retained to recruit a Vice President of Marketing and Public Relations for a community based healthcare system. This role is responsible for crafting the image of the health system through both internal and external communications, marketing branding and public relations.

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Group and School Sales Manager, Oregon Shakespeare Festival, ,

The Oregon Shakespeare Festival (OSF) is seeking an individual with a high level of cultural competency the ability to enjoy the challenges of supporting an evolving sales program to join our Marketing and Communications department. Duties include but are not limited to developing and sustaining group patron relationships (retention, lapsed and new groups) to meet annual group sales goals; maintaining and expanding group sales by developing and implementing sales strategies for key group markets such as schools and tour operators

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Featured Articles

SoapBox Teams Up with Wakoopa, Leading Experts in Passive Metering

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Reaching the Most Affluent Ethnic Segment in America - NDTV; the most widely distributed South Asian Television Network in the United States

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Save the Date for Multicultural Health National, Oct 25-26, Philadelphia

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