President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Paragon Language Services, Inc.

Excellence is Our Common Language. For over 25 years Paragon Language Services has provided high quality language solutions, creative problem solving, and exceptional customer service to companies around the world in more than 90 languages. Paragon’s dynamic and highly skilled team of translators, interpreters and project managers has experience working in an array of industries including pharmaceutical, healthcare, government and life sciences. Our unique approach to language solutions focuses on making sure messaging is perfectly tailored to suit the intended audience’s culture and customs to break down language barriers. We are committed to the highest standards of excellence in multilingual business solutions and customer service.... View Profile

Featured Events

June 7, 2017
Celebrate Inclusion in the Big Easy at the 2017 Mosaic Awards!

Celebrate the advertising and media industry’s commitment to diversity and inclusion at the American Advertising Federation’s annual Mosaic Awards on June 7, 2017 in New Orleans!

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June 12-14, 2017
AHAA Annual Conference

AHAA Annual Conference will take place June 12-14 at the Palmer House Hilton in Chicago. This year’s Annual Conference focuses on Next Generation Marketing and how the multicultural market is evolving together with an increasingly accelerated digital world to shape and influence how brands connect with consumers.

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Job Opportunities

Copywriter/Proofreader (bilingual Spanish), Castells & Asociados, Los Angeles, CA

The primary role of the Copywriter/Proofreader is to write copy and provide proofreading and quality checks for the direct marketing materials for the agency’s Telecommunications client. This includes TV and radio scripts; acquisition/upgrade direct mail, shared mail, emails, e-blasts, digital banners, web landing pages, collateral, FSI, print and OOH.

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New Business Development Executive, Ethnic Technologies, South Hackensack, NJ

Ethnic Technologies seeks a Business Development Executive to continue to bring the industry leading multicultural marketing tool E-Tech and associated products to new audiences and digital marketing opportunities.

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Featured Articles

Chicago will Host Annual "AHAA: The Voice of Hispanic Marketing" Conference; Focus on Next Generation Multicultural Marketing, June 12-14

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Shattering the Myths of Multicultural Marketing: B-to-B campaigns that challenged conventional thinking about diverse audiences (ANA B-to-B Marketer)

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Marc Strachan to Receive Outstanding Alumnus Award Mar 18; Helps Launch Adelphi Multicultural Scholarship Fund

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