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President, Multicultural Marketing Resources, Inc.


Speakers Showcase

Karen Sinisi

Ethnic Technologies
Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients. View Profile

Meet the Expert

Prime Access

With over 20 years of success, Prime Access is the only full-service advertising and marketing communications company at the intersection of health care and multicultural markets. We are uniquely positioned to help organizations navigate the rapidly changing health care and multicultural landscapes. We are Cultural Catalysts with an unparalleled reach to 18 cultures and a top multicultural health care agency. Our key differentiators are our strategy and analytics methodologies. It is our belief that census data and cultural insights are not enough to build the best business case for multicultural strategies. Cultural methodologies require a different approach relative to traditional marketing ROI. We activate multicultural capabilities beyond just consumers and go across key health care professional stakeholders. Prime Access has created and is continuing to build successful campaigns and multicultural capabilities for many of the world’s largest brands; we continue to be recognized with numerous industry awards and accolades. ... View Profile

Featured Events

July 16-17, 2015
Working Mother Multicultural Women's National Conference July 16-17, 2015 Marriott Marquis in New York City

The 2015 Working Mother Multicultural Women’s National Conference is all about mindset – because Mindset Matters...on an individual, collective and cultural level. A powerful mindset remains unshakable in the face of challenge and struggle. Obstacles and bumps along the road are reframed as learning and growth opportunities, instead of setbacks. At this year’s conference, we will expand strength and wisdom during Same Race and Cross Race Conversations, challenge our thinking with engaging keynotes and panel discussions, draw inspiration from leadership journeys shared in StoryTalk sessions and commit to action during powerful skill-building workshops. When we channel the unique perspectives, shared experiences, and the collective power of energized, committed, passionate people - we are bound to uncover the excellence among us. For more information and to register visit

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August 12-14, 2015
The Hispanic Retail 360 Summit is now the Multicultural Retail 360 Summit

The best event just got better - the 2015 summit will include valuable information on Hispanic retailing as well as a focus on other growing multicultural consumer segments in the U.S. market. Given the movement to the total market approach the Multicultural Retail 360 Summit will continue to help retailers maximize their business within the growing Hispanic market and other cultural consumer segments including African-Americans, Asian-Americans and biculturals. The summit will provide insights and examples of best practices for merchandising and marketing to these emerging consumer groups.

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Job Opportunities

Account Executive, LatinTRENDS, New York, NY

LatinTRENDS is a multi-media company whose mission is to inform, entertain and inspire the forward thinking.

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Public Relations/Sales/Marketing Intern, Multicultural Marketing Resources, Inc., New York, NY

The intern will assist the President and the sales/marketing assistant in all day-to-day duties.

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Associate State Director - Multicultural Outreach, AARP, New York,, NY

Develops a presence in targeted African-American/Black communities through strengthening visibility, awareness of, and engagement with AARP.

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Featured Articles

Showcase Multicultural Marketing Efforts! Submit a NAMIC EMMA Entry by June 19


Ethnic Technologies: Celebrating Asian Heritage Month


PM3, A Committed Supporter of Soccer in the Streets