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Karen Sinisi

Ethnic Technologies
Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients. View Profile

Meet the Expert

EIN SOF Communications, Inc.

Tari Hartman Squire's EIN SOF Communications is a federal contractor, woman-owned strategic marketing, PR, accessible events and employment consultation firm specializing in disability-inclusive diversity and public policy. It launched disability-niche marketing with My Left Foot and helped develop campaigns for Fox Searchlight’s The Sessions, Sundance Channel’s Push Girls, AT&T, Bank of America, Macy’s, Mattel/Toys “R Us launch of Becky®, Barbie® friend who uses a wheelchair, Microsoft, Nickelodeon, Universal’s DVS® DVD of Ray for blind audiences, UCLA Anderson School of Management’s Leadership Institute for Managers with Disabilities. EIN SOF's “Disability Community Market Research Initiative” was featured in Adweek and Fortune Small Business. Squire serves on the Television Academy’s Diversity Committee, is fluent in American Sign Language, advised AP Stylebook on disability-savvy semantics, is a member of Women in Film and NAWBO. EIN SOF means business 25/7, supporting businesses to tap this brand loyal and oft-ignored $220 billion market segment and laborforce. ... View Profile

Job Opportunities

Assistant/Associate Professor - Management/Organizational Behavior, University of Massachusetts Lowell, Lowell, MA

Assistant/Associate Professor - Strategic Management, University of Massachusetts Lowell, Lowell, MA

Senior Manager Media Relations, GolinHarris Baltimore, ,

Featured Articles

DTC Perspectives Names Outstanding Multicultural Health Marketers and Announces Multicultural Health Award Finalists


Effie Awards: 2015 Call for Entries

Ethnic Technologies Celebrates National Hispanic Heritage Month