Laura is a recognized ethnic marketing expert and is a frequent keynote speaker at national and international conferences. Her writings on the subject have been featured in USA Today, US Industry Today, IFA Franchising World, ColoradoBiz and DirectLine. The American Bar Association published her white paper “The Business of Immigrant Markets: Providing Access to Financial Services” View Profile
Meet the Expert
October 15-17, 2014
Assistant/Associate Professor - Management/Organizational Behavior, University of Massachusetts Lowell, Lowell, MA
Assistant/Associate Professor - Strategic Management, University of Massachusetts Lowell, Lowell, MA
Senior Manager Media Relations, GolinHarris Baltimore, ,
Deerfield, Illinois - STAGNITO BUSINESS INFORMATION announced today that it is evolving the mission of its HISPANIC RETAIL 360 summit, magazine, and website. Now called MULTICULTURAL RETAIL 360, it will provide an expanded focus on retailing to a broader range of multicultural consumers.
Over the past decade, HISPANIC RETAIL 360 grew into the premier cross-channel event and media platform focused on retailing to the growing Hispanic market. MULTICULTURAL RETAIL 360 will continue this tradition while also providing insights and best practices for retailers marketing to other important demographic and cultural segments of the U.S. population.
"Retailers today recognize the value of marketing in ways that appeal not just to a short list of well-recognized ethnic groups, but to a diverse range of cultural and minority perspectives," said Don Longo, Editorial Director of MULTICULTURAL RETAIL 360. "The MULTICULTURAL RETAIL 360 media platform delivers value to CPG retailers, along with their manufacturer and supplier partners, in the form of insights, information, and trends that help them perform at a higher level in marketing to all consumers."
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