President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Ethnic Technologies

Ethnic Technologies is the Global Leader in Multicultural Marketing, Research, database enhancements and modeling. The EthniCenter® from Ethnic Technologies is the result of over 40 years of continuous ethnic, religious and language preference research.

Our software segments databases by Ethnicity, Religion, Language Preference, Assimilation Index, Hispanic Country of Origin and Gender more accurately and comprehensively than any other approach. Our analytics and modeling team supports clients with ethnic, language, assimilation, religion and gender data appending services, thus providing marketing professionals with an overview of emerging and existing opportunities. Marketing professionals can also acquire ethnic mailing, telemarketing and email lists for the United States and Canada. With Our "Challenge Guarantee" E-TECH is the Platinum Standard for all Ethnic Marketing and targeting programs. E-TECH's Premium Product is Hispanic and Asian Assimilation Indexes, which distinguishes individuals based on their level of assimilation within American culture. E-Tech ® and The EthniCenter ® are registered trademarks of Ethnic Technologies.... View Profile

Featured Events

September 26-27, 2017
31st Annual NAMIC Conference

Join us for the premier conference focusing on diversity and inclusion in media.

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September 27, 2017
DiversityInc Fall Event: New Approaches to D&I Management

DiversityInc’s next event on September 27 will focus on new approaches to managing diversity and inclusion.

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