Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits.
Meet the Expert
UWG is a diverse group of marketers who collaborate to develop insight-driven stories that speak to the right consumer at the right time. At UWG, we appreciate and celebrate the new, creative mind. This being is passionate, curious, proactive and resilient. The new, creative mind is disruptive by nature, yet thoughtful and compassionate to the audience it’s communicating with. Regardless of the assignment, this integrated approach always prepares the new, creative mind for the unknown through well-informed strategic insights.... View Profile