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President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Karen Sinisi

Ethnic Technologies
Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients. View Profile

Meet the Expert

Castells

Castells is the Hispanic marketing agency for ROI-powered ideas and business integration, as the architects of Transculturation™, guiding clients to ethnic success with analytics, segmentation, brand and sales-building creative and every-platform activation. Led by dynamic President and Stanford MBA Liz Castells, we're a full-service, fully-integrated team with a mix of General market, client-side and Hispanic experience. Our mission is to drive client profit integrating Hispanic into all the P's with Hispanic thought leadership, consistent innovation, metrics and cultural know-how. Our Transculturation™ model guides Clients to profitably integrate and seamlessly activate Hispanic across all disciplines and departments, filtering both commonalities and unique needs.... View Profile

Featured Events

April 27-29, 2015
2015 AHAA "Redefining Relevance” Conference, April 27 - 29, 2015

"Redefining Relevance" is the theme of the next annual conference of "AHAA: The Voice of Hispanic Marketing" taking place in Miami from April 27 to 29, 2015. With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America's most powerful demographic.

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Job Opportunities

Manager, Communications (Multicultural Marketing) Integrated Marketing Communications (IMC) team, NASCAR, Daytona Beach, FL

NASCAR seeks a talented professional to join our Integrated Marketing Communications (IMC) team in the position of Manager, Communications (Multicultural Marketing) based in our Daytona Beach office.

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Account Executive, LatinTRENDS, New York, NY

LatinTRENDS is a multi-media company whose mission is to inform, entertain and inspire the forward thinking.

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Public Relations/Sales/Marketing Intern, Multicultural Marketing Resources, Inc., New York, NY

The intern will assist the President and the sales/marketing assistant in all day-to-day duties.

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Featured Articles

PM Publicidad Relaunches Today as PM3, a Full Service Marketing Solutions Firm

Ethnic Technologies Celebrates Women's History Month 2015

Gung Hay Fat Choy ("Happy New Year") in the Year of the Ram

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