President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

AHAA: The Voice of Hispanic Marketing

AHAA: The Voice of Hispanic Marketing represents the best minds and resources dedicated to Hispanic-specialized marketing.
Over the last two decades, AHAA has been a long-standing champion for corporate investment in Hispanic marketing and, since its inception in 1996, has increased Hispanic budget allocations by 12-fold. Organizations trying to reach and connect with Hispanic consumers turn to AHAA members for unmatched cultural expertise and knowledge.... View Profile

Featured Events

April 5-7, 2017
2017 DTC National Conference featuring Multicultural Experts - April 5-7, Westin Copley Place, Boston

With a 15+ year-long reputation as "The Leading Forum for DTC Thought Leaders," the DTC National is one of the largest annual conferences focusing solely on direct-to-consumer Rx marketing.

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June 1-2, 2017
3AF 2017 Asian Marketing Summit

Register now for the 3AF's 2017 Asian Marketing Summit, June 1 and 2, in Los Angeles. This is the one and only conference dedicated to Asian marketing and advertising.

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Job Opportunities

New Business Development Executive, Ethnic Technologies, South Hackensack, NJ

Ethnic Technologies seeks a Business Development Executive to continue to bring the industry leading multicultural marketing tool E-Tech and associated products to new audiences and digital marketing opportunities.

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Featured Articles

DOWNLOAD NOW: First-of-its-Kind App to Connect Minority and Women Business Owners and Entrepreneurs to Government Contracting Opportunities---MWBE CONNECT NY!!


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Multicultural Research: 4 Blogs Highlighting Lifestyle Dimensions of Black/African-American Culture

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TDW+Co Welcomes Edward Chang


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