Speakers Showcase

Liz Castells

INFUSION
Liz Castells-Heard is President/CEO of INFUSION, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

LatinTouch Agency

Alexandra Arrivillaga is a true entrepreneur who embraces her Latino heritage to create successful companies, such as her latest endeavor, LatinTouch, in Chestnut Hill (MA). Alexandra always has her finger on the pulse of local business communities. For example, she noticed that Latinos were not being positively represented in all businesses. To solve the issue, she created LatinTouch, a business consulting firm. Alexandra is no stranger to starting companies from the ground up. In 2015, Alexandra Arrivillaga opened Owl Management Consulting, which focused on strategy and diversity consulting. In 2016, she opened a second consultant company named Proplex 5, LLC. Within that same year, Alexandra created a software company – Social Biz, LLC.... View Profile

Featured Events

May 28, 2020
Community Marketing & Insights 13th Annual LGBTQ Marketing & Advertising Symposium @ Google

Don't miss this comprehensive research, advertising, marketing and communications forum, helping you better understand and serve LGBTQ consumers.

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July 22 -24, 2020
ColorComm's 7th Annual Conference

ColorComm, Inc., the nation's leading women's platform addressing diversity and inclusion from across the communications, marketing, media, and advertising industries, will return to Miami, Florida for its 7th annual conference at the Ritz-Carlton, Key Biscayne, July 22 - July 24, 2020.

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Job Opportunities

Senior Account Strategic Leader, Infusion by Castells, Los Angeles, CA or New York, NY

Work closely with President to drive strategic, business, marketing, financial and creative leadership for Charter Communications Multicultural account, focused on Direct and competitive marketing across the 5-Ps.

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Strategic Planner & Analyst, Infusion by Castells, Los Angeles, CA or New York, NY

Support President and top account personnel for all strategic, business performance, category, brand, Direct, competitive and consumer analysis and initiatives across the marketing 5 P’s for Charter Communications Multicultural account.

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Featured Articles

ColorComm Denounces Anti-Asian Racism During Coronavirus Outbreak

#SpacewithGrace - ColorComm Changes Logo to Reflect Social Distance

Find an Expert in Multicultural Marketing/Diversity on multicultural.com

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