President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Creative Consumer Research

With headquarters located in Houston, CCR offers complete field service covering Texas, as well as the surrounding areas and nationwide. Large conference-style focus group rooms with one-way mirrors and large client viewing rooms. Taste tests, telephone interviewing, executive surveys, mall intercepts, door-to door interviewing, mystery shops, store audits, and computer capabilities available. Bilingual interviewing, moderators, and translators are available. CCR also offers project management for multiple city projects. ... View Profile

Featured Events

April 5-7, 2017
2017 DTC National Conference featuring Multicultural Experts - April 5-7, Westin Copley Place, Boston

With a 15+ year-long reputation as "The Leading Forum for DTC Thought Leaders," the DTC National is one of the largest annual conferences focusing solely on direct-to-consumer Rx marketing.

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June 1-2, 2017
3AF 2017 Asian Marketing Summit

Only National Conference Focusing on Asian Marketing/Asian Advertising
Save the date for the 3AF’s 2017 Asian Marketing Summit, June 1 and 2, in Los Angeles. Meet, network and engage with Asian marketing industry experts, influencers and marketers.

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Job Opportunities

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Featured Articles

Chicago will Host Annual "AHAA: The Voice of Hispanic Marketing" Conference; Focus on Next Generation Multicultural Marketing, June 12-14

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Shattering the Myths of Multicultural Marketing: B-to-B campaigns that challenged conventional thinking about diverse audiences (ANA B-to-B Marketer)

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Marc Strachan to Receive Outstanding Alumnus Award Mar 18; Helps Launch Adelphi Multicultural Scholarship Fund

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