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President, Multicultural Marketing Resources, Inc.

 

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Lisa Skriloff

Multicultural Marketing Resources, Inc.
Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry. View Profile

Meet the Expert

Interviewing Service of America (ISA)

ISA is one of America’s largest marketing research data collection and data processing companies. ISA has 325 CATI positions in the US, conducting both consumer and B-B interviewing. We are the industry leader in multicultural data collection having conducted interviews in 67 languages since 1983. On-line interviewing, IVR interviewing and complete data processing, including coding, programming and translations are available. Through our Q-insights division we offer in-person, focus groups and ethnographic research on a national basis. ISA extensive experience in reaching hard to reach ethnic groups such as Hispanic and Asian Americans. Qi has two focus group facilities in Southern California and nationwide recruiting capabilities. ISA’s on-line sample solution, SoapBoxSample, includes a diverse offering of online research services. From sample fulfillment, to mobile research, to programming & hosting, our focus is online interactive research. Whether you are looking to fulfill a traditional online study, or seeking a partner for In-Home Usage Tests (IHUTs), community recruiting, technology testing or mobile research, SoapBoxSample offers a variety of solutions to meet your needs.... View Profile

Featured Events

April 27-29, 2015
2015 AHAA "Redefining Relevance” Conference, April 27 - 29, 2015

"Redefining Relevance" is the theme of the next annual conference of "AHAA: The Voice of Hispanic Marketing" taking place in Miami from April 27 to 29, 2015. With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America's most powerful demographic.

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AAF Announces DAMA 2015 Winners

Register now for the Multicultural Retail 360 Summit at the best early bird rates!

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