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Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Interviewing Service of America (ISA)

ISA is one of America’s largest marketing research data collection and data processing companies. ISA has 325 CATI positions in the US, conducting both consumer and B-B interviewing. We are the industry leader in multicultural data collection having conducted interviews in 67 languages since 1983. On-line interviewing, IVR interviewing and complete data processing, including coding, programming and translations are available. Through our Q-insights division we offer in-person, focus groups and ethnographic research on a national basis. ISA extensive experience in reaching hard to reach ethnic groups such as Hispanic and Asian Americans. Qi has two focus group facilities in Southern California and nationwide recruiting capabilities. ISA’s on-line sample solution, SoapBoxSample, includes a diverse offering of online research services. From sample fulfillment, to mobile research, to programming & hosting, our focus is online interactive research. Whether you are looking to fulfill a traditional online study, or seeking a partner for In-Home Usage Tests (IHUTs), community recruiting, technology testing or mobile research, SoapBoxSample offers a variety of solutions to meet your needs.... View Profile

Job Opportunities

Automotive Reporter/Writer, The Detroit News, Detroit, MI

Freelance help for website (multicultural.com), Multicultural Marketing Resources, Inc., New York, NY

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