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President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Karen Sinisi

Ethnic Technologies
Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients. View Profile

Meet the Expert

PM3

PM3 is a multicultural advertising and marketing firm helping clients gain customers by building brand preference among US Hispanic consumers. From offices in Atlanta and Los Angeles, we deliver programs that use research, marketing, advertising and “operational readiness” initiatives to increase clients’ market share among Hispanics. PM3 has especially deep expertise in verticals including Aftermarket Automotive, Entertainment Telecommunications, and Sports Marketing; as well as practice areas such Experiential Marketing, Digital, Mobile and Social Media, Direct Response Marketing, and Long-format Video Production.... View Profile

Featured Events

April 27-29, 2015
2015 AHAA "Redefining Relevance” Conference, April 27 - 29, 2015

"Redefining Relevance" is the theme of the next annual conference of "AHAA: The Voice of Hispanic Marketing" taking place in Miami from April 27 to 29, 2015. With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America's most powerful demographic.

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Featured Articles

Treating Oral Health Disparities Among Latino Children Informed by Research in Washington State, Presented at NOHC

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Ethnic Technologies Director wins Marketing EDGE Rising Star Award

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Steven Millerman, President, EMCAY Joins Multicultural Marketing Resources' Speakers Showcase