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Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert


MediaMorphosis is a leading multicultural advertising and marketing agency with offices in the US, Canada, UK and India. They are specialists in creating customized response-oriented marketing campaigns which allow clients to target ethnic markets more effectively. By integrating research, cultural insights and technological innovation, MediaMorphosis provides clients with a thorough understanding of desired segments and their overall projected response capture rate. Services include: Ethnic creative services; Ethnic media planning and buying; Online targeting, which includes social media and search initiatives with the use of their proprietary advertising network, "Ethnic Online Network”; BTL solutions such as ethnic events, ground marketing and promotions. Clients continue to turn to MediaMorphosis for their multicultural needs, whether they are looking to reach the South Asian, Middle Eastern, or Eastern European markets, as well as any emerging ethnic group.... View Profile

Job Opportunities

Assistant/Associate Professor - Strategic Management, University of Massachusetts Lowell, Lowell, MA

Assistant/Associate Professor – Marketing, University of Massachusetts Lowell, Lowell, MA

Senior Manager Media Relations, GolinHarris Baltimore, ,

Featured Articles

MMRNews Multicultural Marketing News-July 2014

Multicultural Marketing News-July 2014


Join us for the 8th Annual ADCOLOR® Awards & Industry Conference!

Join us for the 8th Annual ADCOLOR® Awards & Industry Conference! 


Multicultural Health National: Marketing to A Diverse America Oct 15-17 Atlanta

Multicultural Health National: Marketing to A Diverse America Oct 15-17 Atlanta. Conference Brochure Now Available.  Read more >>