Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients.
Meet the Expert
Founded in 2006, industry leaders Aaron Walton and Cory Isaacson set out to reinvent the traditional advertising agency model and create the “Planet’s Most Interesting Agency." With offices in Los Angeles, New York, Chicago and Tokyo, Walton Isaacson also includes a third partner, legendary NBA all-star and iconic business mogul, Earvin “Magic” Johnson. WI is an independently held, certified minority-owned full service agency, being all parts brand-building agency, design shop and venture capital firm. With an expertise in leveraging entertainment and pop-culture, as well as cultural expertise in African American, Hispanic and Lesbian, Gay, Bisexual and Transgender consumer segments, the agency can achieve bottom-line focused corporate marketing objectives. Some of its partners include Lexus, Hillshire, ONE.org, Avion, Jim Beam, Unilever, MillerCoors, Los Angeles Dodgers and Wells Fargo.... View Profile