Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Campbell-Communications, Inc.

Our primary goal is to deliver professionally conducted research with insightful outcomes. Based on our decades of practical experience we also provide sound strategy development. Our services represent a wide range of methodologies including: moderating, ethnography, storytelling, on-premise/environmental interviews, plus IDIs and executive interviews. We’ve used these approaches as tools for the development of effective marketing and advertising strategies, to indentify prime audiences with crystal clarity, concept evaluation for new products, and the assessment of advertising communications through its various stages of development. Our mission is to help our clients identify new business opportunities, provide recommendations and offer guidance for B2C and B2B communications that resonate and achieve the established communications objectives. Our professionally performed services are what distinguish Campbell Communications from our competition. Our experience and unique ability to customize traditional approaches to meet a specific challenge is a key foundation component of our core principles.... View Profile

Featured Events

February 2, 2018
Join us on the West Coast for the All In For Women Summit

Now more than ever, it’s important to have uncomfortable conversations about intersectionality, bias, inclusion, race, culture and gender in order to build trust, strengthen partnerships and unite in our declaration to be ALL IN for women.

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February 5, 2018
Kosher Food & Wine Experience To Serve Up More than 700 Wines, Spirits & Gourmet Fare- Chelsea Piers, NYC

Get your palates ready for the 12th Annual Kosher Food & Wine Experience http://thekfwe.com 2018 at Chelsea Piers in New York City Monday, February 5, 2018, 6:30 PM.

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Job Opportunities

Assistant Director of Marketing for Online and Graduate Recruiting, University of Illinois Springfield, Springfield, IL

Reporting to the UIS Director of Marketing, the University of Illinois Springfield Assistant Director of Marketing for Online and Graduate Recruiting assists the university’s marketing operation by providing operational leadership in the office’s efforts as they pertain to the direct recruitment and yield of prospective online and graduate students.

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ADVERTISING SALES PROFESSIONAL, National Retail Solutions, Newark, NJ

National Retail Solutions is looking for an enthusiastic, experienced advertising sales professional to drive the growth of the ad sales volume of our DOOH (digital out of home) advertising network.

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BILINGUAL CREATIVE DIRECTOR – (copywriter background), multicultural agency with strong expertise with US Hispanic consumers (top ten largest independently owned Hispanic Advertising Agencies in the U.S.), Southern U.S. city,

We are a growing and dynamic multicultural agency with strong expertise with US Hispanic consumers. We are ranked among the top ten largest independently owned Hispanic Advertising Agencies in the U.S.

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Featured Articles

E-Tech Celebrates Asian Lunar New Year - 'Year of the Dog' Beginning February 16, 2018

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Univ of Illinois Springfield: Asst Dir Marketing for Online and Graduate Recruiting - New Position Featured on multicultural.com

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ColorComm Launches Men of Color in Communications Community

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