January 21, 2015 - South Hackensack, NJ
Ethnic Technologies, the Global Leader in Digital Multicultural Marketing, Research, Database Enhancement and Analytics is pleased to announce the release of E-Tech 2015.
The company's industry leading software product now incorporates new multicultural demographic products and features.
New for E-Tech 2015
Hispanic Connected - The Hispanic Connected product identifies individuals who may not be uniquely Hispanic, but are very closely connected to the Hispanic culture. Hispanic Connected individuals typically provide a 20% increase to the responsive Hispanic marketing universe!
Mandarin and Cantonese Languages - E-Tech 2015 now distinguishes between Chinese language speakers as members of the Mandarin speaking majority or the Cantonese speaking minority.
Hmong and Taiwanese Ethnicities - E-Tech 2015 introduces these additional important and valuable Asian market segmentations.
Improved Accuracy; Increased Counts
On a typical national database, ETech 2015 provides over:
- 12.13 % Hispanics, and the opportunity to further augment your Hispanic Marketing Universe
- 12.09 % African Americans, more granularly identified than in previous E-Tech versions
- 4.4 % Asians, a 2.28 % increase over the industry leading E-Tech 8.2 (2014) and including more specific Asian ethnic and language identifications
In addition to the improvements in name research, E-Tech 2015 incorporates proprietary Enhanced Neighborhood Analytics (ENA), which includes not only the 2010 Census, first available with E-Tech 8.0, but also the 2008-2012 American Community Survey (ACS). The integration of the updated ACS data into the E-Tech ENA improves the accuracy of certain ethnic classifications.