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President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Karen Sinisi

Ethnic Technologies
Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients. View Profile

Meet the Expert

Multicultural Marketing Resources, Inc.

(MMR) is a public relations agency, marketing firm, publishing company and consulting firm. We help corporations by supplying information on multicultural marketing and diversity tailored to their specific needs; providing referrals to multicultural communications firms (ad agencies, research firms etc.) and helping them publicize multicultural programs and diversity initiatives. We represent the nation's leading firms with expertise in marketing to Hispanic, Asian American, African American, GLBT, and other niche markets helping them gain visibility leading to new business for their companies. We also represent minority- and women-owned businesses and specialize in disseminating multicultural marketing news and advertorials. We connect journalists to diverse sources and experts in multicultural marketing and diversity to interview. Lisa Skriloff, President of Multicultural Marketing Resources, Inc. founded the company in 1994. MMR publishes Multicultural Marketing News, the multicultural enewsletter, the annual directory, The Source Book of Multicultural Experts, a Calendar of Recommended Multicultural and Diversity Events and has established the Multicultural Marketing Resources Reference Library/Knowledge Center, open to communications professionals. We offer consulting services to start up and advanced multicultural marketers and, via our Multicultural Speakers Showcase, bring educational programs to corporations, universities and conferences.... View Profile

Featured Events

April 27-29, 2015
2015 AHAA "Redefining Relevance” Conference, April 27 - 29, 2015

"Redefining Relevance" is the theme of the next annual conference of "AHAA: The Voice of Hispanic Marketing" taking place in Miami from April 27 to 29, 2015. With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America's most powerful demographic.

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Job Opportunities

Account Executive, LatinTRENDS, New York, NY

LatinTRENDS is a multi-media company whose mission is to inform, entertain and inspire the forward thinking.

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Public Relations/Sales/Marketing Intern, Multicultural Marketing Resources, Inc., New York, NY

The intern will assist the President and the sales/marketing assistant in all day-to-day duties.

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Featured Articles

Multicultural Marketing for Pharma - A Specialized Approach

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AAF Announces DAMA 2015 Winners

Register now for the Multicultural Retail 360 Summit at the best early bird rates!