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President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Karen Sinisi

Ethnic Technologies
Karen Sinisi has extensive knowledge and experience in Multicultural Marketing as well as broad-based Direct Marketing. She has worked with clients at Ethnic Technologies for ten years, helping them to reach critical multicultural markets. She has also been instrumental in developing “cultural competence” strategies for those same clients. View Profile

Meet the Expert

Interviewing Service of America (ISA)

ISA is one of America’s largest marketing research data collection and data processing companies. ISA has 325 CATI positions in the US, conducting both consumer and B-B interviewing. We are the industry leader in multicultural data collection having conducted interviews in 67 languages since 1983. On-line interviewing, IVR interviewing and complete data processing, including coding, programming and translations are available. Through our Q-insights division we offer in-person, focus groups and ethnographic research on a national basis. ISA extensive experience in reaching hard to reach ethnic groups such as Hispanic and Asian Americans. Qi has two focus group facilities in Southern California and nationwide recruiting capabilities. ISA’s on-line sample solution, SoapBoxSample, includes a diverse offering of online research services. From sample fulfillment, to mobile research, to programming & hosting, our focus is online interactive research. Whether you are looking to fulfill a traditional online study, or seeking a partner for In-Home Usage Tests (IHUTs), community recruiting, technology testing or mobile research, SoapBoxSample offers a variety of solutions to meet your needs.... View Profile

Featured Events

March 17-19, 2015
Geoscape New Mainstream Business Summit - March 17-19 at The Mandarin Oriental Resort, Miami

Join some of the leading experts in the multicultural marketing and advertising community at the New Mainstream Business Summit from March 17-19, 2015 taking place at the Mandarin Oriental, one of Miami's finest five diamond resorts.

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March 17-19, 2015
The 27th Forum on Workplace Inclusion™, March 17-19, 2015 Minneapolis Convention Center

Making Waves is the theme for the 2015 conference. This is a three-day gathering of leaders, knowledge seekers, coaches, mentors and change igniters focused on the importance of diversity & inclusion in today's global workforce.

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Job Opportunities

Manager, Communications (Multicultural Marketing) Integrated Marketing Communications (IMC) team, NASCAR, Daytona Beach, FL

NASCAR seeks a talented professional to join our Integrated Marketing Communications (IMC) team in the position of Manager, Communications (Multicultural Marketing) based in our Daytona Beach office.

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Account Executive, LatinTRENDS, New York, NY

LatinTRENDS is a multi-media company whose mission is to inform, entertain and inspire the forward thinking.

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Public Relations/Sales/Marketing Intern, Multicultural Marketing Resources, Inc., New York, NY

The intern will assist the President and the sales/marketing assistant in all day-to-day duties.

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Featured Articles

Ethnic Technologies Celebrates Women's History Month 2015

 

Ethnic Technologies Celebrates Women's History Month 2015

By Karen Sinisi Director of Sales and Marketing, Ethnic Technologies 
 

Women's History Month's roots go back to March 8, 1857, when women from New York City factories staged a protest over poor working conditions. In 1981 Congress established National Women's History Week to be commemorated the second week of March. In 1987, Congress expanded the week to a full month. In  2012 the estimated female population in the U.S. reached over 158.5 million. In comparison, the number of males was 152.1 million. An estimated 82.8 million of these women are mothers. There are roughly 9.4 million women-owned businesses in the U.S. Women-owned businesses contributed nearly $3.9 trillion to the U.S. economy over the past year. Approximately 8 percent of our nation's labor force works for a business owned by a woman. In 2012 over 40% of working married women earned more than their male partners. It is estimated that one third of new jobs by the year 2018 with be created by women-owned businesses.  Ethnic Technologies can help your marketing efforts to this fast growing segment. The Ethnicenter Consumer database and Business Owner file has been enhanced with G-Tech, our comprehensive gender identification software.  The tables used in G-Tech contain the correct female gender identification for over 172,000 first names.

 

G-Tech

G-Tech is our gender identification technology that was developed to more accurately sort and reach each gender independently. Ethnic Technologies combines preponderance theory with more specific multicultural name research to make G-Tech much more accurate than any other gender identification product. When you look at your marketing data, do you think that more than 50% of your buyers are men? If so, you need G-Tech! G-Tech is available in conjunction with E-Tech or as an independent product.

 

E-Tech

Our flagship product, E-Tech, appends the following elements to our clients' customer data: Ethnicity, Ethnic Group, Language Preference, Religion and Hispanic Country of Origin. E-Tech also incorporates Enhanced Neighborhood Analytics (ENA) technology, our granular geographic data system. Once E-Tech has analyzed all the available name intelligence and all of the geographic information, it uses our proprietary, culturally sensitive, expert system logic to predict the ethnicity and other demographics for each individual record. E-Tech can identify more than 180 specific ethnicities within 16 general ethnic groups. 

 

 

For more information, contact:

Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies
Phone: (866) 333-8324 Ext 117
karens@ethnictechnologies.com 

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Gung Hay Fat Choy ("Happy New Year") in the Year of the Ram

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Ethnic Technologies Announces the Release of E-Tech Version 2015


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