President, Multicultural Marketing Resources, Inc.


Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Los Angeles Times Media Group

The Los Angeles Times Media Group runs the largest metropolitan daily newspaper in the country, delivering a significantly higher share of the regions multicultural audiences.

The Los Angeles Times can connect you with a diverse audience, locally and nationally. LA Times and are widely known as Southern California’s definitive source for news and lifestyle information. What you may not know is how efficient the Times is in delivering multicultural readers. Our portfolio of products, make it easy to run targeted, cost efficient marketing campaigns for your diverse audience. The Los Angeles Times far exceeds the reach of any national or local print competitor, and delivers a significantly higher share of the region’s following audiences:

African American – Nearly 40% of all African Americans in the LA DMA
Hispanic – 1.6 million Hispanics within the LA DMA
Asian – Nearly half a million Asians within the LA DMA read the LA Times in print or online each week
LGBT – Over 1 million people within the LGBT community and have a larger LGBT audience than some popular, mainstream “go-to” entertainment sites.... View Profile

Featured Events

October 12-13, 2015
4th annual Multicultural Health Marketing Conference, October 12-13, 2015, Fort Lauderdale

The 4th annual edition of The Multicultural Health National: Marketing to a Diverse America (MCHNational) will be held in Florida at The Westin Fort Lauderdale Beach, October 12-13, 2015. This unique event is the premier and only multicultural conference for professionals focusing on the healthcare industry and a must attend event for pharma executives, ad agencies, insurers, hospitals and media companies. The format includes both case studies of successful examples of healthcare marketing and separate modules for each key multicultural population segment in America including African Americans, Hispanics, Asian Americans and LGBT consumers.

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October 22, 2015
13th Annual Hispanic Television Summit, October 22, 2015, New York, New York

As Hispanic audiences keep growing, so has the importance of the Hispanic Television Summit grown for those in the TV business. In the U.S. alone, the world’s second most populous Hispanic nation, this audience comprises about 1 in 5 viewers. And, as Hispanics continue to assimilate, general market programmers and advertisers are finding the need to compete for these viewers.

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Job Opportunities

Assistant/Associate/Full Professor - Strategic Management, UNIV OF MASS / LOWELL, ,

UMass Lowell Assistant/Associate/Full Professor - Strategic Management The Management department at the Robert J. Manning School of Business (MSB) at University of Massachusetts Lowell is seeking a tenure-track Assistant, Associate or Full Professor in Strategic Management to engage in teaching, research and service. In addition to a record of research and publication in the applicant's field of specialization, primary teaching interests should include some combination of technology and innovation, start-up strategy, industry analysis, ecosystems, competition in high technology industries and markets, and organization theory. For a position at the Full Professor level, the applicant should have a record exhibiting substantial high quality scholarship, significant grant getting capability, and evidence of broad academic leadership.

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Assistant/Associate/Full Professor-Organizational Behavior, University of Massachusetts Lowell, ,

UMass Lowell Assistant/Associate/Full Professor - Organizational Behavior The Management Department at the Robert J. Manning School of Business (MSB), University of Massachusetts Lowell is seeking a tenure-track Assistant, Associate or Full Professor in Organizational Behavior to engage in teaching, research and service. In addition to a record of research and publication in the applicant's field of specialization, teaching responsibilities should include some combination of negotiations, managing organizational change, project management and leadership. Also of interest is quantitative research methods, international management and HRM.

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Freelance Digital Marketing Coordinator, Multicultural Marketing Resources, Inc., ,

Freelance marketing support - website work, social media. Work in Excel, Constant Contact and Adobe Business Catalyst.

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Featured Articles

Nov 9th: Intersection between Disability Marketing & Accessible ICT


David Morse to Receive Mshale Newspaper's Founder's Award for African Immigrant Market Study


UniWorld Group (UWG) to Unveil White Paper on the Emotional and Rational Mindsets of Multicultural Consumers