President, Multicultural Marketing Resources, Inc.

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Stephanie Herold

Clear Ideas M&C Saatchi
Stephanie is Practice Head for Cultural Insights, where she passionately drives awareness and understanding of the emerging challenges and opportunities that diverse consumers present. Her key area of expertise is unlocking the depth of consumer’s cultural identity to help clients understand the increasing complexity of multicultural populations. View Profile

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adCREASIANs

adCREASIANs inc. is an idea agency with creative messages that engage and move hearts & minds of Asian Americans.... View Profile

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California State Director, AARP, Pasadena, CA

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Account Executive, LatinTRENDS, New York, NY

Featured Articles

Register for the Multicultural Retail 360 Summit, August 12-14, 2015, Anaheim, California

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Ethnic Technologies Announces the Release of E-Tech 2015

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Ethnic Technologies Announces the Release of E-Tech 2015

 

January 21, 2015 - South Hackensack, NJ   

 

Ethnic Technologies, the Global Leader in Digital Multicultural Marketing, Research, Database Enhancement and Analytics is pleased to announce the release of E-Tech 2015.

The company's industry leading software product now incorporates new multicultural demographic products and features.

 

New for E-Tech 2015

 

Hispanic Connected - The Hispanic Connected product identifies individuals who may not be uniquely Hispanic, but are very closely connected to the Hispanic culture. Hispanic Connected individuals typically provide a 20% increase to the responsive Hispanic marketing universe!

 

Mandarin and Cantonese Languages - E-Tech 2015 now distinguishes between Chinese language speakers as members of the Mandarin speaking majority or the Cantonese speaking minority.

 

Hmong and Taiwanese Ethnicities - E-Tech 2015 introduces these additional important and valuable Asian market segmentations.

 

Improved Accuracy; Increased Counts

 

On a typical national database, ETech 2015 provides over:


    • 12.13 % Hispanics, and the opportunity to further augment your Hispanic Marketing Universe
    • 12.09 % African Americans, more granularly identified than in previous E-Tech versions
    •  4.4 % Asians, a 2.28 % increase over the industry leading E-Tech 8.2 (2014) and including more specific Asian ethnic and language identifications

In addition to the improvements in name research, E-Tech 2015 incorporates proprietary Enhanced Neighborhood Analytics (ENA), which includes not only the 2010 Census, first available with E-Tech 8.0, but also the 2008-2012 American Community Survey (ACS). The integration of the updated ACS data into the E-Tech ENA improves the accuracy of certain ethnic classifications.

 

About Ethnic Technologies 

Ethnic Technologies is the global leader in multicultural marketing, digital applications, research, data enhancements and analysis. The Ethnicenter from Ethnic Technologies is the result of over 40 years of continuous multicultural, religious and language preference research. E-Tech's multicultural and language preference selects repeatedly outperform the competition in accuracy and response rates. Whether in digital applications, mailing, telemarketing or email campaigns, the E-Tech data achieves excellent results.

 

The E-Tech Challenge Guarantee

There is nothing we love more than to show people the powerful multicultural marketing capabilities of our product. Please contact us for a free analysis of your customer data and how we can help you reach the newest, fastest growing and highest dollar value groups of people to market to in the United States, Canada, Brazil, etc.

 

For more information, contact:

Karen Sinisi
Director of Sales and Marketing
Ethnic Technologies 
Phone: (866) 333-8324 Ext 117
karens@ethnictechnologies.com  

 

or

 

Lisa Radding

Director of Research

Ethnic Technologies

Phone: (866) 333-8324 Ext 111

lradding@ethnictechnologies.com  

 

Multicultural Marketing News - January 2015 What's Inside: Outlook for Multicultural Marketing in 2015

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