President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Identity (IPG/Mediabrands)

Identity is a full service marketing agency designed to engineer growth for brands. With over 35+ years of experience we focus on Growth Segments (African American/Black, Asian, Hispanic, LGBT) that are driving the US population in size and economic clout. By immersing brands into these cultures we create moments that matter. We are also an agency without borders and focus on International markets as well. As an IPG/Mediabrands agency, we have access to a global network that has the best resources in the industry, from research to channel planning to analytics. Additionally, we invest in proprietary tools to add more context and texture to our analysis of this multi-faceted consumer. We are headquartered in New York, with offices in Detroit and Los Angeles.... View Profile

Featured Events

June 2-3, 2016
3AF 2016 Asian Marketing Summit, June 2-3, in Los Angeles’ Koreatown

At the 3AF’s 2016 Asian Marketing Summit, you’ll learn critical information to capture your share of the Asian American market:
· Release of the 3AF’s in-language media consumption study
· Experts from Chase, The Walt Disney Company, The Pew Research Center, and DramaFever

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June 5, 2016
Sponsorship Opportunities Available for 2016 Mosaic Awards

Support cutting-edge advertising and connect with the best agencies and companies in the business at the 2016 Mosaic Awards in Anaheim, CA! Each year, the AAF honors cutting-edge campaigns and company initiatives that celebrate multiculturalism in advertising at the Mosaic Awards. Be a part of the celebration!

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Job Opportunities

Vice President of Marketing and Public Relations, Aegis Group Search Consultants, ,

Aegis Group Search Consultants has been retained to recruit a Vice President of Marketing and Public Relations for a community based healthcare system. This role is responsible for crafting the image of the health system through both internal and external communications, marketing branding and public relations.

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Group and School Sales Manager, Oregon Shakespeare Festival, ,

The Oregon Shakespeare Festival (OSF) is seeking an individual with a high level of cultural competency the ability to enjoy the challenges of supporting an evolving sales program to join our Marketing and Communications department. Duties include but are not limited to developing and sustaining group patron relationships (retention, lapsed and new groups) to meet annual group sales goals; maintaining and expanding group sales by developing and implementing sales strategies for key group markets such as schools and tour operators

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Adobe Business Catalyst Website Freelancer, Multicultural Marketing Resources, Inc., ,

Freelance website work- Experienced with websites created on the Adobe Business Catalyst website platform for work on multicultural.com

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Featured Articles

Save the Date for Multicultural Health National, Oct 25-26, Philadelphia

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It’s Not Too Late to Register: 3AF Asian Marketing Summit, June 2-3 in Koreatown, Los Angeles

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d expósito & Partners Sponsors Esperanza Scholarship at Matrix Awards

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