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President, Multicultural Marketing Resources, Inc.

 

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Lisa Skriloff

Multicultural Marketing Resources, Inc.
Lisa Skriloff is the founder and president of Multicultural Marketing Resources, Inc. (MMR), established in 1994, a public relations and marketing firm representing the leading experts in marketing to Hispanics, Asian Americans, African Americans, women business owners and other ethnic and lifestyle groups. Her company publishes Multicultural Marketing News; a multicultural e-newsletter; an annual directory, The Source Book of Multicultural Experts and Multicultural Travel News. The Multicultural Marketing Resources Library, located in MMR’s offices, serves as a resource center for professionals in the industry. View Profile

Meet the Expert

MediaMorphosis

MediaMorphosis is a leading multicultural advertising and marketing agency with offices in the US, Canada, UK and India. They are specialists in creating customized response-oriented marketing campaigns which allow clients to target ethnic markets more effectively. By integrating research, cultural insights and technological innovation, MediaMorphosis provides clients with a thorough understanding of desired segments and their overall projected response capture rate. Services include: Ethnic creative services; Ethnic media planning and buying; Online targeting, which includes social media and search initiatives with the use of their proprietary advertising network, "Ethnic Online Network”; BTL solutions such as ethnic events, ground marketing and promotions. Clients continue to turn to MediaMorphosis for their multicultural needs, whether they are looking to reach the South Asian, Middle Eastern, or Eastern European markets, as well as any emerging ethnic group.... View Profile

Featured Events

April 27-29, 2015
2015 AHAA "Redefining Relevance” Conference, April 27 - 29, 2015

"Redefining Relevance" is the theme of the next annual conference of "AHAA: The Voice of Hispanic Marketing" taking place in Miami from April 27 to 29, 2015. With the marketing landscape constantly evolving to keep up with dramatically changing demographics, new strategies are tested, new models of data collection are created, and return on investment (ROI) is scrutinized to ensure proper budgetary allocations. However, the most successful marketing campaigns consistently hit home runs in one area: Relevance. Relevant messaging, creative, and delivery are all necessary to forge meaningful relationships and win brand loyalty of Hispanics, America's most powerful demographic.

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Job Opportunities

Account Executive, LatinTRENDS, New York, NY

LatinTRENDS is a multi-media company whose mission is to inform, entertain and inspire the forward thinking.

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Public Relations/Sales/Marketing Intern, Multicultural Marketing Resources, Inc., New York, NY

The intern will assist the President and the sales/marketing assistant in all day-to-day duties.

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Featured Articles

AAF Announces DAMA 2015 Winners

Register now for the Multicultural Retail 360 Summit at the best early bird rates!

ISA says hello in 67 languages!