President, Multicultural Marketing Resources, Inc.

 

Speakers Showcase

Liz Castells

Castells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile

Meet the Expert

Campbell-Communications, Inc.

Our primary goal is to deliver professionally conducted research with insightful outcomes. Based on our decades of practical experience we also provide sound strategy development. Our services represent a wide range of methodologies including: moderating, ethnography, storytelling, on-premise/environmental interviews, plus IDIs and executive interviews. We’ve used these approaches as tools for the development of effective marketing and advertising strategies, to indentify prime audiences with crystal clarity, concept evaluation for new products, and the assessment of advertising communications through its various stages of development. Our mission is to help our clients identify new business opportunities, provide recommendations and offer guidance for B2C and B2B communications that resonate and achieve the established communications objectives. Our professionally performed services are what distinguish Campbell Communications from our competition. Our experience and unique ability to customize traditional approaches to meet a specific challenge is a key foundation component of our core principles.... View Profile

Featured Events

June 1-2, 2017
3AF 2017 Asian Marketing Summit

Register now for the 3AF's 2017 Asian Marketing Summit, June 1 and 2, in Los Angeles. This is the one and only conference dedicated to Asian marketing and advertising.

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June 6, 2017
17th Annual Cultural Insights Forum, June 6th, NYC

The theme of the 17th Annual Cultural Insights Forum in New York City is Reshaping Narratives: Diversity. Intersectionality. Media. The Cultural Insights Forum is the media industry’s leading research- and strategy-driven conference, attracting over 300 top executives in distribution, marketing, advertising, and more.

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Job Opportunities

Assistant Director of Financial Aid, Williams College, Williamstown, Massachusetts

Office of Financial Aid Williams is pleased to announce the opening for the position of Assistant Director of Financial Aid.

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Program Coordinator, Williams College, Williamstown, Massachusetts

The Davis Center Williams College seeks an organized, innovative individual as the Program Coordinator of the Davis Center.

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Assistant Director, Williams College, Williamstown, Massachusetts

The Davis Center Williams College seeks an innovative, dynamic individual to be an Assistant Director of the Davis Center.

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Featured Articles

WHOOPI GOLDBERG TO KEYNOTE COLORCOMM CONFERENCE 2017

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Aisha Tyler to Host 11th Annual ADCOLOR Awards, Jesse Williams to Receive All-Star Award

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