Liz CastellsCastells & Asociados
Liz Castells-Heard is President/CEO of Castells & Asociados, a top Hispanic marketing agency with clients such as McDonald’s, Safeway, and Toyota. Liz is an industry force with a Stanford MBA, finance and psychology training, 30 years General market, Client and Hispanic experience including DDB NY, Campbell’s, Oriflame, Conill/Saatchi. Her strategic acumen, brains, ‘tell it like it is’ magnetic style and values make her a thought leader. Founded in 1998, Liz envisioned a different kind of Hispanic agency – one that made business results the priority and strategy the roadmap to creative solutions, with full immersion in a client’s business A to Z – a place run with energy, heart and candor; free of egos, BS or layers; with a sharp interdisciplinary team where creatives, suits and media alike are strategists, ideation is combustible and the outcome has no limits. View Profile
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The 4th annual edition of The Multicultural Health National: Marketing to a Diverse America (MCHNational) will be held in Florida at The Westin Fort Lauderdale Beach, October 12-13, 2015. This unique event is the premier and only multicultural conference for professionals focusing on the healthcare industry and a must attend event for pharma executives, ad agencies, insurers, hospitals and media companies. The format includes both case studies of successful examples of healthcare marketing and separate modules for each key multicultural population segment in America including African Americans, Hispanics, Asian Americans and LGBT consumers.
As Hispanic audiences keep growing, so has the importance of the Hispanic Television Summit grown for those in the TV business. In the U.S. alone, the world’s second most populous Hispanic nation, this audience comprises about 1 in 5 viewers. And, as Hispanics continue to assimilate, general market programmers and advertisers are finding the need to compete for these viewers.
Assistant/Associate/Full Professor - Strategic Management, UNIV OF MASS / LOWELL, ,
UMass Lowell Assistant/Associate/Full Professor - Strategic Management The Management department at the Robert J. Manning School of Business (MSB) at University of Massachusetts Lowell is seeking a tenure-track Assistant, Associate or Full Professor in Strategic Management to engage in teaching, research and service. In addition to a record of research and publication in the applicant's field of specialization, primary teaching interests should include some combination of technology and innovation, start-up strategy, industry analysis, ecosystems, competition in high technology industries and markets, and organization theory. For a position at the Full Professor level, the applicant should have a record exhibiting substantial high quality scholarship, significant grant getting capability, and evidence of broad academic leadership.
Assistant/Associate/Full Professor-Organizational Behavior, University of Massachusetts Lowell, ,
UMass Lowell Assistant/Associate/Full Professor - Organizational Behavior The Management Department at the Robert J. Manning School of Business (MSB), University of Massachusetts Lowell is seeking a tenure-track Assistant, Associate or Full Professor in Organizational Behavior to engage in teaching, research and service. In addition to a record of research and publication in the applicant's field of specialization, teaching responsibilities should include some combination of negotiations, managing organizational change, project management and leadership. Also of interest is quantitative research methods, international management and HRM.
Freelance Digital Marketing Coordinator, Multicultural Marketing Resources, Inc., ,
UniWorld Group (UWG) to Unveil White Paper on the Emotional and Rational Mindsets of Multicultural Consumers
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